Gay and Lesbian Travel Statistics
If you are still not sure if PinkPavilions.com is a good match for your advertising needs, consider the facts and statistics below.
Gay and Lesbian Population
By advertising your property and including your property listing in our database of gay and lesbian friendly vacation rentals, you will reach a huge and select audience of gay, lesbians, bisexual and transgender people, both singles and families:
- 15 million adult gay, lesbian and bisexual consumers in the US market alone
- $610 billion dollars of disposable income
- $65 billion dollars in travel spending
Sources:
Witeck-Combs Communications and Packaged Facts (Gay Buying Power), 2005; US Census Bureau, 2000; National Gay and Lesbian Task Force Policy Institute
Gay and Lesbian Singles and Families:
According to the US Census, 2000, the estimated gay, lesbian and bisexual (GLB) adult population in the US only is 15 million. Among these 15 million consumers you will find singles, families, adults, seniors and people of color, who are increasingly aware of supporting business and buying products that support the GLBT community.
Although single gay men represent a large percentage of our audience, PinkPavilions.com was designed and built to serve all of the GLBT population, including millions of gay and lesbian families worldwide. Gay and lesbians families in the US alone represent a huge market:
- 594,391 same sex couples were reported in the 2000 Census (1.2 million gays and lesbians)
- 34% of lesbians couples were raising children
- 22% of gay couples were raising children
- 31% of lesbian households had three or more family members
- 15% of gay households had three or more family members
This data is likely to be underrepresented due to concerns with privacy and confidentiality, especially in rural areas.
Sources:
Witeck-Combs Communications and Packaged Facts (Gay Buying Power), 2005; US Census Bureau, 2000; National Gay and Lesbian Task Force Policy Institute
GLBT Travel Statistics:
According to the 2005 "Gay & Lesbian Community Survey", an annual study by Community Marketing, Inc. that compiled 24,000 gay and lesbian survey responses:
- 98% indicated that a destination’s gay-friendly reputation influenced their decision to visit there.
- 59% said gay welcoming hotels were very important.
- Gay and lesbian travelers took an average of six overnight trips in the last 12 months.
- 87% took at least one long leisure trip;
- 16% took five or more long trips.
- 55% of respondents took three or more overnight trips in the last 12 months where they traveled to the destination by air. 33% took five or more. October, September, and February (in that order) were the top vacation months chosen by survey participants, demonstrating the non-peak seasonal preferences of gays and lesbians.
- 15 was the median number of hotel nights.
- 28% extended a business trip for leisure.
- 25% traveled for a pride festival.
- 36% had visited Canada in the last year.
- 33% had visited Latin America or the Caribbean.
- 29% visited Europe in the last 12 months.
Respondents Demographics:
- Median household income of US respondents is $87,500
- Median age of US respondents is 44 years.
- 84% of US respondents hold a valid passport (national average is 23%).
- 73% belong to a frequent flyer program (national average is about 27%).
- 53% spent $5,000 or more per person on vacations in the past year.
- 72% are college/university graduates (national average is 29%);
- 34% hold post-graduate degrees.
- 76% of those who took the 2005 survey are gay men, 20% are lesbian.
- 62% are in a committed relationship;
- 6% have children at home; lesbians are almost three times as likely as gay men to have children at home.
References:
Gay & Lesbian Travel Profiles, Community Marketing, Inc., San Francisco, CA. Further information on CMI’s Gay Market Research + Development LabSM is located on the web at www.CommunityMarketingInc.com
